Testing ads in ChatGPT

ChatGPT Ads launched in the UK, Mexico, Brazil, Japan, and South Korea on August 11, 2026.

Ads appear only on the Free and Go tiers; Plus, Pro, Business, Enterprise, and Education tiers have no ads.
Advertisers never see chats or personal details, only aggregate views and clicks.
Free-tier users can opt out of ads in exchange for fewer daily messages.
Ads are not shown to users under 18 or near sensitive topics like health and politics.
Businesses can sign up for the program at openai.com/advertisers.

Free and Go tier users in the five new markets will now see sponsored listings in ChatGPT, and advertisers gain a new conversational ad channel.

Sources