# Testing ads in ChatGPT

ChatGPT Ads launched in the UK, Mexico, Brazil, Japan, and South Korea on August 11, 2026.

- Ads appear only on the Free and Go tiers; Plus, Pro, Business, Enterprise, and Education tiers have no ads.
- Advertisers never see chats or personal details, only aggregate views and clicks.
- Free-tier users can opt out of ads in exchange for fewer daily messages.
- Ads are not shown to users under 18 or near sensitive topics like health and politics.
- Businesses can sign up for the program at openai.com/advertisers.

## Why it matters

Free and Go tier users in the five new markets will now see sponsored listings in ChatGPT, and advertisers gain a new conversational ad channel.

## Sources

- [OpenAI: Testing ads in ChatGPT](https://openai.com/index/testing-ads-in-chatgpt)

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Summarized by dstilled on 2026-08-11. https://dstilled.ai/story/d7b3199c-8206-4751-9e03-318dee17cb3e