ChatGPT Ads expands across Europe

The rollout begins next week, with access initially provided through OpenAI’s Ads Solutions team, agency partners, and technology partners.

Self-service access through Ads Manager will follow later this summer.
Ads will appear only for users on the Free and Go plans; Plus, Pro, and Enterprise will remain ad-free.
The platform now supports conversion optimization, geo-targeting, and custom audiences.
Measurement options include the OpenAI Pixel, Conversions API, and third-party integrations.
OpenAI began its U.S. pilot in February and subsequently expanded to eight additional markets.

European marketers can now advertise inside ChatGPT, while Free and Go users in those markets will begin seeing ads.

Sources