# ChatGPT Ads expands across Europe

The rollout begins next week, with access initially provided through OpenAI’s Ads Solutions team, agency partners, and technology partners.

- Self-service access through Ads Manager will follow later this summer.
- Ads will appear only for users on the Free and Go plans; Plus, Pro, and Enterprise will remain ad-free.
- The platform now supports conversion optimization, geo-targeting, and custom audiences.
- Measurement options include the OpenAI Pixel, Conversions API, and third-party integrations.
- OpenAI began its U.S. pilot in February and subsequently expanded to eight additional markets.

## Why it matters

European marketers can now advertise inside ChatGPT, while Free and Go users in those markets will begin seeing ads.

## Sources

- [OpenAI: ChatGPT Ads expands across Europe](https://openai.com/index/chatgpt-ads-expands-across-europe)

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Summarized by dstilled on 2026-08-19. https://dstilled.ai/story/897e3420-05e4-4b6e-b28a-01e2c9d0a0b2