Virgin Atlantic sharpens customer journeys with ChatGPT Work

The airline's digital product team cut competitor research from weeks to hours and built secure dashboards with ChatGPT Work and ChatGPT Sites.

• Virgin Atlantic's digital product team used ChatGPT Work to research competitor experiences and organize findings into a dataset for its five-year strategy.
• The airline created secure, authenticated dashboards with ChatGPT Work and ChatGPT Sites to bring disparate customer journey data into a common interface.
• Product teams use ChatGPT to manage roadmaps, prioritization, and quarterly planning, with simplified views for senior stakeholders.
• Nathan Bolt, Head of Digital Product, uses ChatGPT Work as a 'chief of staff' to surface items across calendar, Slack, and email.

Enterprise teams at Virgin Atlantic can now compress weeks of research into hours and access unified customer data, changing how the airline plans products and makes decisions.

Sources

• OpenAI: Virgin Atlantic sharpens customer journeys with ChatGPT Work

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