# Virgin Atlantic sharpens customer journeys with ChatGPT Work

The airline's digital product team cut competitor research from weeks to hours and built secure dashboards with ChatGPT Work and ChatGPT Sites.

- Virgin Atlantic's digital product team used ChatGPT Work to research competitor experiences and organize findings into a dataset for its five-year strategy.
- The airline created secure, authenticated dashboards with ChatGPT Work and ChatGPT Sites to bring disparate customer journey data into a common interface.
- Product teams use ChatGPT to manage roadmaps, prioritization, and quarterly planning, with simplified views for senior stakeholders.
- Nathan Bolt, Head of Digital Product, uses ChatGPT Work as a 'chief of staff' to surface items across calendar, Slack, and email.

## Why it matters

Enterprise teams at Virgin Atlantic can now compress weeks of research into hours and access unified customer data, changing how the airline plans products and makes decisions.

## Sources

- [OpenAI: Virgin Atlantic sharpens customer journeys with ChatGPT Work](https://openai.com/index/virgin-atlantic/chatgpt-work)

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Summarized by dstilled on 2026-08-10. https://dstilled.ai/story/21ac29bd-9ce0-4dfa-970e-28015ffbc37e