# Reimagining advertising with AI

The update introduces conversational Sponsored Agents for US advertisers, prompt-based ad creation in Ads Manager, and direct integrations with HubSpot and Shopify.

- Users clicking an ad can start a separate, labeled conversation with a business-sponsored agent to ask product questions.
- Ads Manager adds prompt-based campaign management and AI-generated copy and image suggestions based on landing pages.
- Advertisers can opt into AI text customization to match conversation context and automatically translate ad copy.
- US Shopify merchants can create campaigns via the Shopify App Store today, expanding internationally September 23, 2026.
- HubSpot integration allows businesses to build ads, track performance, and manage leads directly inside CRM workflows.

## Why it matters

Marketers can now deploy interactive AI conversational agents and automated campaign creation directly inside ChatGPT.

## Sources

- [OpenAI: Reimagining advertising with AI](https://openai.com/index/reimagining-advertising-with-ai)

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Summarized by dstilled on 2026-09-16. https://dstilled.ai/story/ab543e8c-e952-4127-85cd-7edbb7f52a8d