Reimagining advertising with AI
The update introduces conversational Sponsored Agents for US advertisers, prompt-based ad creation in Ads Manager, and direct integrations with HubSpot and Shopify.
- Users clicking an ad can start a separate, labeled conversation with a business-sponsored agent to ask product questions.
- Ads Manager adds prompt-based campaign management and AI-generated copy and image suggestions based on landing pages.
- Advertisers can opt into AI text customization to match conversation context and automatically translate ad copy.
- US Shopify merchants can create campaigns via the Shopify App Store today, expanding internationally September 23, 2026.
- HubSpot integration allows businesses to build ads, track performance, and manage leads directly inside CRM workflows.
Marketers can now deploy interactive AI conversational agents and automated campaign creation directly inside ChatGPT.
